FLEXIBLE SPACE LAYOUTS ACCOMMODATE UP TO 15 MILLION GUESTS ANNUALLY. All rights reserved. Some stage usage will require permits from the City of New York and consultation with the Time Square Alliance.

The most recent production staged at the Palace was SpongeBob SquarePants, which closed last year.

Sensory Interactive is providing design development, procurement, and project management services for the building’s promotional platform, including the LED displays, the integrated façade lighting, and the outdoor stage. For decades, the site was home to a 486-room DoubleTree Suites, which closed in February. A planned LED billboard stretching almost the entire height of the building, or about 550 feet from the base to the roof, will try to outshine the bright lights of Times Square. DESIGNED FOR HIGH-THROUGHPUT CIRCULATION. “We feel very confident that it will be enormously successful.”. “And that’s where things get exciting.”. The suites needed to be accessible on any browser, responsive to display device, and restricted to authorized users via a unique URL. To maximize the street-level retail space, L&L had to find a new home for the Palace Theater, a 1,700-seat hall that dates to the early 1900s and whose filigreed interior is protected by the city’s Landmarks Preservation Commission. The latest Tweets from TSXBroadway (@TSXBroadway). Developers will also be revolutionizing a historic Broadway theatre for the project.

TSX BROADWAY IS THE ULTIMATE PLAYGROUND OF INNOVATION, CREATIVITY, ENGAGEMENT, AND ENTERTAINMENT. Rather, they flicker in, letter by letter. The project also raised $494 million from investors through the EB-5 program, which awards visas to foreigners, usually from Asia, who invest in job-creating projects. From a technical standpoint, the project turned out to be quite complex.

A trio of developers has unveiled plans for a $2.5B development in the heart of Times Square in what they are describing as the next frontier of retail. Once completed, TSX will be a venue for innovative retail, a major new dining hub, an outdoor performance venue, and a luxury hotel.

To help with TSX Broadway’s marketing efforts, ATTCK entered into a strategic, highly collaborative partnership with the award-winning team at ad agency QuallsBenson. Corner of 47th Street at Broadway and Seventh Avenue, New York, NY. Construction is underway at 1568 Broadway, making way for a new 550,000-square-foot, 46-story tower which will incorporate numerous exclusive features, including a permanent outdoor stage suspended 30 feet above Times Square; the largest and most technologically advanced signage and lighting package in Times Square; 10 floors of flexible retail/experiential space and a new, 669-key luxury hotel. Please click the “Learn More” link below if you would like more information about the cookies used on this website. For the hundreds of thousands of pedestrians who traverse Times Square daily, TSX Broadway’s most distinctive feature will be the 18,000-square-foot LED sign on the facade.

Guests will have access to the hotel directly from West 47th Street, with an elevator to the 11th-floor lobby.

Since 2008, the pharmacy chain Walgreens has controlled nearly all of the 25-story building, which opened in 1904 and used to be the home of The New York Times. Rendering courtesy of TSX Broadway. Despite the loss of Toys “R” Us, experiential retail is returning to other areas of Times Square. A planned LED billboard at TSX Broadway will stretch about 550 feet from the base to the roof. The building, on the corner of 47th Street at Broadway … The tenant has yet to be announced, but the TSX site foregrounds the experiential character of this 75,000-square-foot retail venue. Experiential retail can have hefty upfront costs, making it a risky endeavor. Carving the space into multiple berths was self-protective, said David A.

If a store fizzles, landlords are often stuck with a one-of-a-kind location. The new hotel, whose operator has not been selected, will have 669 rooms, which will feature taller windows and higher ceilings than the previous lodging. A first for Times Square. A landmarked Broadway theater, luxury hotel, and 75,000 square feet of experiential retail space … Relocating the theater’s entrance from Seventh Avenue to West 47th Street freed up some space. The enormous advertising sign will be visible for those waiting in line for TKTS tickets on the iconic red steps at the intersection of Broadway, 7th Avenue, and West 47th Street.

TSX Broadway, a $2.5 billion mixed-use renovation of a tower in Times Square, is expected to be completed in 2022. Now TSX Broadway can leave its mark on Times Square, New York, and beyond. But even by those standards, a new mixed-use renovation project stands out. Experience First, or EXP1, provides engaging, comprehensive walking tours throughout NYC. The promotional platform will also include a 4,000-square-foot stage – suspended 30 feet over 47th Street – that will be the only permanent outdoor performance venue in Times Square. TSX Broadway, which will a feature a theater, a hotel, a shopping center and an outdoor stage, is the latest effort by developers to lure visitors. Stillman Development International is also looking for a single tenant to fill its megastore, a seven-level aerie on West 42nd Street inside the former Times Square Theater. From its exclusive permanent outdoor performance stage, robust technology package and whole building branding scheme to its ten stories of experiential retail, 669-room. Construction posed its own challenges.

It takes a lot to stand out in Times Square. Every element of the TSX Broadway platform has been precisely designed to deliver world-class capabilities that were previously unimaginable.

Together, we tackled two separate projects: the building’s public-facing website, TSXBroadway.com, and a bespoke tool to help salespeople connect with potential tenants. The development team is looking for a single tenant to fill nine levels of retail space. SOUTH-FACING HI-DEFINITION LED SCREEN CAN BE SEEN DOWN BROADWAY.

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